Website Security is Critical for The Future of Your Business.

Why security matters

If you want to stay in business, you must protect your visitors and your customers by making sure that your website is completely secure. Google is leading the fight to get all websites to add security. As of October 2017, Google Chrome will now display a Not secure warning on websites without valid security. If your website says Not secure, you will lose customers to your competition.

What are the typical internet security concerns of your customers?

First, your customers will always be concerned of the privacy of their personal information. Most of the time, a customer is hesitant to provide their information on any website because of security concerns. No one wants their personal information to be used for any unlawful acts, which is why a majority of your customers will not immediately share his or her data if it is not needed.

Second, customers are concerned about spam emails. If you ask your customers for their email, they would usually turn down your request. Remember that majority of hackers use email attachments to access a customer’s information easily. As a business owner, you do not want to be flagged as a threat to their security.

Third, customers are concerned about fake websites. If a customer notices that you have an unsecured site, they will not access your website. Customers are always on the lookout for scammers, if they sense any signs of a potential scam, customers will not proceed in obtaining your site.

These types of information will help you reinforce security measures on your website. Your primary purpose why you are advertising your site is to encourage potential clients to support your business, and not to scare them away.

What is SSL?

SSL stands for Secure Socket Layer. It is a special communication protocol that protects the information being transmitted across the web. It creates a secure connection between a person’s web browser and the server of the company they are interacting with, so all communication between the two is kept private and secure, safe from eavesdropping, and cannot be stolen or changed in transit.

Let us put it this way. An SSL is like your padlock. Consider this, your house has its built-in locks, but in order for you to get another layer of security, you need to make use of padlocks. The key that you use to unlock the latch is considered as your encrypted data. Remember that each lock has a unique key and no one can get hold of that key except you. That is the concept of SSL.

When a customer browses through your website and makes a transaction, you will require your customers to provide their personal information, right? If a potential customer makes a decision to buy something from your company and makes a transaction, you will require your customer to provide his or her payment card details. You would need to ask for their card number and other personal, and confidential data that is required to fulfill the transaction.

Without SSL, the data shared in the website is not secured. It means if hackers are lurking during the customer’s interaction with your site, the information your customer shares can be intercepted, and copied by cyber-attackers. Once hackers get hold of these sensitive data, they can use these kinds info without the customer’s knowledge.

With SSL, the data shared in the website becomes encrypted, or protected by codes. It now makes the transaction between a customer and company not susceptible to hacking. Even if cybercriminals are waiting for these details to be shared, they cannot easily see nor access them because of the encryption.

It is imperative that as a business owner, you need to make sure that the security of your customers remains to be your top priority. If your website is still using HTTP, then it might be the perfect time to consider implementing the added security for you and your customers.

Benefits of SSL

Encryption (data security) protects sensitive information. It also helps prevent identity theft, fraud, and tampering. Your visitors can be confident that any information or data that they send or receive is exactly what was sent and they can rest assured that no one is able to hijack the information en route and modify it before it arrives.

Have you heard about Google’s move in classifying websites into two categories? What is the classification? There are two security classifications that Google will be doing; these are – Secure and Not Secure. How will Google know which website is Secure and which ones are Not Secure? The answer is simple; Google will check if your site is running using an SSL Certificate or not.

When you use an SSL Certificate, it merely changes your web address from HTTP to HTTPS. This is the main reason why it is essential for you to consult an SSL Expert and get your site run using an SSL Certificate. Why did Google decide on this Secure and Not Secure move?

Google is very serious about customer privacy that is why it pushes all websites to have this security level in place. It is crucial for a business owner also to protect all information that customers share online. Google wants to ensure that everyone is protected from any possible cyber-attacks from hackers.

Impacts on your business.
As a business owner, it is essential to be one step ahead of this change that Google had implemented as of October 2017 because it shows your potential customers that you are a business that protects their security.

Watch Video on Why You Need an SSL Certificate

Why WordPress websites need SSL

If you have a WordPress website, you may be especially vulnerable to attacks by hackers.

Out of several million websites hacked in one year, almost 75% of those sites were based on WordPress. This is not surprising because of the massive number of WordPress-based websites that exist, and because every plugin that is installed is a potential access point for hackers to gain entrance.

So if you have a WordPress website, it is vital that you get SSL installed as quickly as possible. You want to protect yourself, your website and your customers from the devastation which can be caused by a hacker who decides to target your site.

 

WordPress Pushes for Greater Security

On  December 1, 2016, Matt Mullenweg (developer of WordPress) announced that WordPress is pushing for greater security measures for wordpress sites.

WordPress will also be limiting critical features (such as API authentication) to only those websites that have implemented an SSL Certificate. It only makes sense to implement SSL immediately so you can have the greatest possible advantage available to you as you compete for customers.

WordPress has also stopped promoting all their hosting partners unless they automatically issue an SSL Certificate to all their users by default.

Each minute that you delay getting this resolved could be causing you to lose another potential client. Contact us today and let us help you solve this issue by tomorrow!